Version 1 – 15th March 2018
The website www.electricalwholesaledirect.co.uk (the “Website”) is owned and operated by www.electricalwholesaledirect.co.uk and the expressions, “Electrical Wholesale Direct.co.uk”, “we” and “us” and “our” mean Electrical Wholesale Direct.
We take the privacy of the users of our Website seriously. We are keen to obtain, retain and process information (including your personal and sensitive data) in accordance with the applicable legislation, including EU General Data Protection Regulation (
We collect the information provided by you when you use this Website and other of the services on the Website and on registration.
We may collect additional information in connection with your participation in any promotions or competitions offered by us and information you provide when giving us feedback or completing profile forms and questionnaires or in ordering goods from us. We also monitor customer traffic patterns and the use of the Website which enables us to improve the service we provide.
All of our employees are subject to obligations of confidentiality regarding information which they have access to in the course of their employment including the personal information of customers. All personal information is held in secure computer storage facilities and paper–based files. We take steps to protect the personal information we hold from misuse, loss, unauthorised access, modification or disclosure.
It may be necessary for us to maintain our records for a number of years. However, if your information is no longer required, we will destroy records containing personal information securely.
We use personal information collected from you for the following purposes:
From time to time we might also use your information to let you know about other products and services that we offer which may be of interest to you. At the time of collection of your information we give you the option not to receive such marketing information. We may also occasionally use Open Tracking analytics in our email communications which help us to deliver more relevant offers and content to you.
If you do not object initially, but you change your mind later, please email us at firstname.lastname@example.org please ensure you include the words ‘Unsubscribe’ in the subject header of your email and notify us of the communications from which you wish to opt out.
Alternatively, if you have an online account with us, you can opt–out by clicking on the ‘My Account’ link from any page. On the ‘My Details’ link, you have the option to edit your communications preferences and opt–out of mailings and/or any third party communications.
We employ other companies and individuals to carry out functions on our behalf including delivering packages, sending mail, providing marketing assistance, analysing data and providing customer service. In order to carry out their functions these companies and individuals may require access to your personal data but we shall only disclose to them such relevant personal information as is needed by them to perform their functions.
Where requested to do so, we may co–operate with any court, tribunal, regulatory body, police authority or other similar authority in any investigations or proceedings concerning you or your use of the Website. This may include disclosing information about communications transmitted via the Website to such authorities where required.
We may also use and share information relating to groups of customers, without identifying individuals, to learn more about customer behaviour and find ways of enhancing our service.
We regard our databases of information (which may include your personal information) as an important part of our business and we will not give or sell this information to any outside organisation for use in its marketing or solicitation without your consent.
To ensure compliance with the recent change of the data protection law (http://www.ico.gov.uk/news/current_topics/new_pecr_rules.aspx) on storing information on a user’s equipment such as computer or mobile device, by using cookies or similar means, we need to obtain our user’s consent to collect and store their personal information.
We do use encrypted information gathered from cookies to improve your experience of the site such as identification and resolution of errors, or to determine relevant related products to show you when you’re browsing. However, we do not store personally identifiable information (e.g. credit card details). The only situation when we may not require your consent in gathering your personal information is where the technical storage or access is strictly necessary for the purpose of enabling the use of the service explicitly requested by the user (e.g. to keep your basket updated when shopping online)
On visiting our Website you will be sent anonymous cookies to keep track of their browsing patterns and build up a demographic profile. In addition, if you have clicked on a www.electricalwholesaledirect.co.uk advertisement on another site that links to this Website you may be sent an anonymous cookie that will allow us to analyse advertising effectiveness and manage our relationship with our associated websites.
Whilst you do not need to allow your browser to accept cookies, in order to browse much of the Website or to access many of our services, you must have cookies enabled if you wish to shop online or access any areas reserved for registered users. Most browsers allow you to turn off the cookie function. If you want to know how to do this please look at the help menu on your browser, but this may restrict the use of some parts of the Website.
Here is a list of the cookies we use:
We are currently using an “implied consent” policy which means we assume you are happy with this usage.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our site.
Third Party Cookies
On visiting our Website you will be sent anonymous cookies to keep track of browsing patterns and build up a demographic profile. In addition, if you have clicked on a www.electricalwholesaledirect.co.uk advertisement on another website that links to this Website you may be sent an anonymous cookie that will allow us to analyse advertising effectiveness and manage our relationship with our associated websites.
You have the right to request us to stop using your personal information and to obtain a copy of any personal information which we hold about you and to notify us of any inaccuracies.
If you would like to obtain a written copy of your personal information please write to us. You will need to verify your identity and specify what information you require.
If you wish to know more about your rights please visit the Information Commissioner’s Website at www.ico.gov.uk.